Royal Ontario museum

-#mypandemicstory-

The Royal Ontario Museum (ROM) had already been struggling for relevancy. Its perception was outdated. Numbers were down. Then the pandemic hit. The museum was forced to close for over 12 months under one of the longest and most strict lockdowns in the world. To keep the ROM relevant, we found a crucial point-of-view overlooked by the COVID-19 narrative: kids. Then we gave them a platform to share their experience of living through this time in history. And when the ROM reopened its doors the #MyPandemicStory exhibition launched, putting our young artists in the spotlight, and bringing people back to the museum in droves.

AWARDS

ADCC, The Sabre awards